Get Backlinks Now! Simple Steps & Why They're Key
Introduction
If you're running a website or blog in 2025 and wondering why your pages aren’t showing up on Google, the answer is likely simple: you need backlinks. Backlinks are one of the most powerful—and misunderstood—ranking factors in search engine optimization (SEO). Without them, even the best content often gets buried on page 5 of Google.
Think of backlinks as votes of confidence from other websites. When another site links to yours, Google sees that as a sign that your content is valuable and trustworthy. The more quality backlinks you have, the more authority your site earns—and the higher it can rank in search results.
But here’s the kicker: getting backlinks doesn’t have to be complicated or expensive. In this guide, you’ll discover simple, proven steps you can take today to build backlinks that move the needle—no gimmicks, no spam, just smart strategy.
What Are Backlinks and Why They Matter
A backlink is simply a hyperlink from one website to another. When Site A links to Site B, Site B gets a backlink from Site A.
Why does this matter so much? Because Google uses backlinks to determine authority. A site with more high-quality backlinks is likely to rank better for competitive keywords than one with fewer or lower-quality links.
Here’s what backlinks do:
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Boost your search engine rankings
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Drive referral traffic from other websites
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Help Google discover and index your pages faster
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Increase your domain authority (DA)
For example, if a popular fitness blog links to your workout guide, Google sees your page as more trustworthy and relevant—leading to a higher ranking for terms like “best at-home workouts.”
But not all backlinks are created equal. A link from a reputable news site like BBC or Forbes carries far more weight than a link from a random spammy directory. It’s about quality over quantity.
Types of Backlinks: The Good, the Bad, and the Useless
Not all backlinks are helpful—some can even hurt your SEO. Here's what you need to know:
High-Quality Backlinks:
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From reputable, high-authority sites (like CNN, HubSpot, Medium)
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Relevant to your niche or content topic
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Contextually placed within quality content
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Naturally earned (not paid or forced)
Low-Quality Backlinks:
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From spammy, unrelated websites
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Mass-forum postings or blog comments
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Link farms or PBNs (private blog networks)
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Purchased links with no editorial oversight
NoFollow vs. DoFollow:
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DoFollow links pass SEO value (the “link juice”)
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NoFollow links do not, but can still bring traffic
Pro tip: A healthy backlink profile includes both. NoFollow links from high-traffic sites (like Reddit or Quora) can still drive tons of clicks—even if they don’t boost SEO.
Step 1: Create Link-Worthy Content
You can’t get backlinks without something worth linking to. Before asking others to link to you, make sure your content is:
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Unique and original
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Deeply informative
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Visually rich (images, infographics, tables)
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Useful to a specific audience
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Better than what's already ranking
Content types that attract links easily:
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How-to guides
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Case studies
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Original research or stats
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Infographics and data visualizations
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Expert roundups or interviews
Example: A finance blogger created a “Budgeting for Teens” guide with colorful charts and simple explanations. It earned backlinks from parenting blogs, student forums, and even a few .edu sites.
Step 2: Use HARO (Help A Reporter Out)
HARO connects journalists with expert sources. You sign up, get daily emails with queries from writers looking for quotes, and reply with your input. If they use your response, you get a backlink—often from big-name publications.
How to win with HARO:
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Respond quickly (within an hour of the email hitting your inbox)
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Keep answers concise and professional
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Include your full name, title, website URL, and a short bio
Pro tip: Use tools like Notion or Google Docs to create templates for faster replies.
Step 3: Guest Blogging Still Works
Despite what some say, guest posting is alive and well—as long as you do it right.
Instead of mass-blasting generic pitches, try this approach:
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Research blogs in your niche with real audiences (use tools like SimilarWeb or Ahrefs)
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Send a personalized email with a unique article idea that fits their tone and audience
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Offer to write an in-depth, high-quality piece (not a sales pitch)
Include a link back to a relevant resource on your site within the content or author bio. Bonus: you also build relationships with other creators.
Example: A food blogger wrote a guest post for a vegan recipe site titled “5 High-Protein Plant-Based Breakfasts.” It included a link to her own blog’s smoothie recipe page. Win-win.
Step 4: Use Broken Link Building
This method involves finding broken (dead) links on other websites and offering your own content as a replacement.
Here’s how:
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Use a tool like Check My Links (Chrome extension) or Ahrefs to find broken links on relevant websites
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Reach out to the site owner with a polite message
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Offer your article or resource as a replacement
Sample outreach message:
“Hi [Name], I noticed you have a broken link on your article about SEO basics. I recently published a similar guide that could be a good replacement. Let me know if you’d like the link!”
This tactic works well because you’re helping them fix their site while gaining a backlink.
Step 5: Leverage Internal Linking (Yes, It Matters!)
While not technically “external” backlinks, internal links improve your site’s SEO and can help future content earn backlinks by increasing its visibility and authority.
Every time you publish a new post:
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Link to it from older related articles
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Use keyword-rich anchor text naturally
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Update cornerstone content regularly to include fresh links
The more interconnected your site is, the better Google understands your content—and ranks it accordingly.
Step 6: Build Relationships That Lead to Links
One of the most powerful ways to get backlinks is by networking online. When you engage with others in your niche, backlinks become a natural part of collaboration.
Ways to connect:
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Comment (thoughtfully) on blogs
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Share and tag content from other creators
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Join niche Facebook groups or Slack communities
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Collaborate on podcasts, webinars, or roundup posts
These relationships often lead to organic backlinks—without you even having to ask.
Final Thoughts
Backlinks are still one of the most critical pieces of SEO success in 2025. But getting them doesn’t mean spamming forums or begging for links. It’s about creating great content, building real relationships, and showing up where your audience and industry peers are.
With these simple steps, you don’t need to be an SEO expert or spend thousands on link-building services. Start with one tactic, master it, and scale from there. Over time, your authority will grow—and so will your traffic.
FAQs
What is the fastest way to get backlinks?
Using HARO and guest posting are some of the fastest, free ways to get high-quality backlinks within days or weeks.
Are paid backlinks worth it?
Usually not. They can violate Google’s terms and result in penalties. Focus on earning natural backlinks through quality content.
How many backlinks do I need to rank?
There’s no magic number. It depends on your niche and the competition. A few strong backlinks often beat dozens of weak ones.
Can social media links help SEO?
Directly, no (they’re usually NoFollow), but they can drive traffic and visibility that indirectly leads to backlinks.
Do internal links count as backlinks?
No, but they help distribute authority across your site and improve SEO—so they’re still very important.